How Data Science Fueled the Largest Outreach Effort in the History of New York City

by Sohaib Hasan | 7 min read

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Problem: The City of New York was charged with reaching out to guardians of all 4-year-olds after making pre-kindergarten available to all residents.

Objective: Maximize the number of individuals who received informative phone calls about local pre-kindergarten. Utilize outreach resources as efficiently as possible.

Method: Aggregate all potential sources of contact information of parents of 4-year-old children in the city, and apply fuzzy matching algorithms to create golden records for volunteer use.


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